Dominion Enterprises is owned by Landmark Communications Inc.  The family-owned company is nearing its sale of its most prized procession, the Weather Channel, and has now announced it is also selling Dominion Enterprises – the parent company for amongst other things:

We are all different.  Why shouldn’t our Expired Listing Plan be different?

In the past, I have taken some time to talk about how to adjust a generic Expired Prospecting Plan to make it fit for your area in my article A Tale of Three Agents.  I reference them in this article so click here to read that article first.

Sales objections are part of selling.  For most people in sales, they present an immovable object in the road to your success.  Real estate agents often freeze when presented with a sales objection.  They don’t know what to do or say in the face of this perceived danger.

Let’s talk for a minute about science.  After all, I’ve made the assertion that there was a science to online lead capture.  So with my having made such an assertion, it is reasonable for you to expect me to back it up.  What do I mean by “the science of lead capture”?  In the introductory article I defined science as a branch of knowledge or study dealing with a body of facts or truths systematically arranged and showing the operation of general laws: e.g., the science of online lead capture.  From that definition, you can assume two things:  that I have used a very systematic approach and that I’ve identified certain principles with regard

When you as a Real Estate Agent adapt an Expired plan to your Market Area, you need to adjust that plan to fit “where” you are working expireds.

Before I give you examples of three clients that have modified Expired Plans to meet their areas, I want to make sure everyone is clear on what the goal of working expired listings is: “getting the listing appointment.” Now, actually getting the listing at a marketable price and then selling that listing are two other articles, but here we are going to be talking about “getting your foot in the door.” I have three clients in total different market areas that use three totally different approaches.

---

I came across a thread Stephan Swanepoel started in the Real Estate Trends group on Inman News.  The subject of the thread and the title of this post were one in the same. While Stephan's article was insightful by itself, I was also intrigued by some of the comments.

In response to an underlying theme about leaving "virtual bread crumbs" as a way of establishing agent credentials, readers offered the following:

It Could!!!   Do you realize that any online property marketing tool has the potential to link out to your competition in 2-4 clicks?  You pay for a nice property website or visual tour with all the great fancy links to area information and fun stuff that are very engaging to buyers. Buyers love your site so much that they click and click until they are so far away from the original listing they were viewing that they may even end up on your local competitor's website searching for more properties and filling out information inquiries....How does this happen? (link to example below)

After a year of trying to sell her four-bedroom home and eight years of singledom, Deven Trabosh is offering her South Florida home and a shot at marrying her on the Internet. Read the full story by Associated Press here.

One has to wonder if this will help sell the house faster or not at all.

Today I had an interesting call, one that when you reflect on the call you ask yourself "Why!"  The call was from a prospective customer wanting to know about an online class we offer about staging.  The caller wants to know if the course is guaranteed to make him money?

I explain to him that our course comes with a money back guarantee that if his production did not increase by one additional transaction that RealtyU would refund his purchase price for the course.  The agent was more concerned that the course would guarantee him more transactions.

What is the most important asset you own?  Is it that wonderful home you live in?  Is it the beautiful car that you drive to and from your listing appointments?  Is it your investment account of stocks?